Blogging Best Practices? It's Easy If You Do It Right

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1 tag should link to a variety of keywords and topics which you've posted about and no more than three tags should be assigned by you to a single post.  Be certain the tags you choose are not just repetitive of one another and varied because this may damage your SEO efforts. Along with helping readers find exactly what theyre looking for and reviving some of your content that is old , internal linking allows you to highlight the validity of your website.  It is possible to link to some other blog posts or into your webpages.   Shorten Your Blog URL Site URLs are one of the things that search engines crawl to inform what your webpage is all about.  For this reason, its readable and to prevent a mess of numbers and characters that provide no context to the reader or into search engines.

 

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Below is it shows where to put keywords and how to structure them.  Keep in mind that your URL does not need to be an immediate pick from the page title.  Because they are easier for readers and search engines to understand Utilizing shorter URLs is a practice. With these practices in your mind, you'll be on the ideal track to producing content for your readers and building a site strategy.

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From what Ive learned SEO gets you up to now.  Stay there and to genuinely achieve the top, an article has to be useful to the reader.  The biggest reason for this is since it contrasts with Googles number one prioritythey want to rank the finest content first. Here are just six of the blogging best practices Ive utilized to assist my posts rank on top of Googles search results, to aid you.  From the end of this article, youll have a easy playbook to perform the same.    The Perfect Word Length If you Google Perfect word length for a blog post youll encounter this commonly used chart in the Serp IQ study: Many people use this chart to justify writing really very long posts. In my experience, a guide that is 200-word that is super-useful will outrank a mediocrely helpful guide of 2,000 words any day.  However, my personal rule of thumb would be to target 1,500 words.  And while I only said there is not any ideal span, I follow this rule because it compels me to consider all angles of the subject Im speaking about.

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  They scan.  In fact, research finds that youre lucky if more people read more than 20% of what youve written. So, if you would like to keep people youve got to break down your writing into succinct paragraphs. They seem like function.  They scare off people.  They leave your site if you scare off people.  And should they leave your site, thats a sign to Google that your article isnt quite helpful.  And when its not helpful, you begin to fall in rankings.  Therefore, when you write, start looking for chances to split up your paragraphs into shorter chunks. Why Your Headings Need Hooks Look at these two subheadings and decide on the one which captures your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my interest more, and Ill guess it does for you too.

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The very first headline has the answer to the issue within it.  How do you fry an egg better Use cooking spray.  Theres no hook. Theres no reason.  The next headline generates curiosity.  You dont understand what will create an egg easier to fry unless you continue reading. And if they remain on your webpage more, thats an indicator to Google which youve got good content.  Therefore, after youve written your post, go back and search for opportunities to create hooks.  Should you require help with your hooks and headlines, one source I turn to time and time again is this free guide on how best to Write Magnetic Headlines. Participants in the study were far more likely to achieve aims when they generated lists than people who didn't.

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A Featured Snippet is simply an answer to a search result that Google picks from an articleand most often its in the form of a list.  In the case above, Google shows a number of steps on how best to plan an event right within its own results.  The motive Featured Snippets are so precious is that if your post is your one Google chooses to feature, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for a lot of Wild Apricots articles, as theyve improved both our rankings and our traffic.  If you want to obtain a Featured Snippet, theres still some speculation about how Google chooses them, but normally when I write a blog post, I attempt to include lists or measures as often as possible.   The Types of Pictures That Work Best Take a look at Both of These pictures.   Its not only that the image of stones isnt appealing, but its that were really hardwired to like pictures of people improved.

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Since I started using images of people in my blog posts, Ive noticed they get shared a whole lot more, which is just another variable Google considers in its positions.  Its a small change that makes a big difference.    Why Your Articles Should be Evergreen Perhaps you have clicked on an article from a Google search result only to obtain the content outdated When I encounter outdated articles, I click on the back button and try another result. Thats why should I need something to rank highly, I try to make whats called evergreen contentcontent that remains relevant during a lengthy time period.  This implies I avoid writing about things which have time-based information or fads.  Some of Wild Apricots evergreen content was in the top of Googles search results for ages. Ive put everything Ive learned into a very simple playbook that covers how to compose and technically optimize posts for Googles search results that anyone can use, whatever the size of your company. If youd enjoy my entire playbook on nonprofit SEO, you can observe my free webinar The Way to Grow Your Organization by Obtaining Lots and Lots of Traffic to Your Website.